Hi Lovelies,

So I am back and kicking off 2017 with a blog post on skincare. After the winter months I noticed my skin feeling and looking a bit duller than normal, despite doing my twice weekly exfoliating routine and using my clarisonic mia 2 there seemed to be very little change to my skin texture. I decided to get in touch with Lena Edberg of Västermalms Hudvård who is a certified skin therapist who recommended that I get the diamond microdermabrasion to restore my skin to its former glory.

For those of you who are not familiar with the procedure, do let me explain below:

Using a diamond tip dermabrasion machine the outer layers of the skin are exfoliated. This removes the outer layer of the skin and polishes your skin so you can see immediate results especially if you suffer from hyper pigmentation, acne scars or wrinkles around the eyes.

The products that Lena used on my skin were from two amazing brands:


  1. Esse Skincare: which is a vegan, fair trade and organic probiotic brand.




2. Zein Obagi Skin health :  their website claims that “ZO® Skin Health by Zein Obagi, MD products work from the inside out, activating and stimulating your skin’s cells to nourish, repair and maintain themselves. We use the most potent ingredients, high concentrations, pure retinol, advanced peptides, and powerful antioxidants and enzymes to make a visible difference in your skin”. I must say that the after effects were noticeable days after the treatment.




The procedure itself was painless, took approximately 1hr 30minutes including prep time and massage. I found Lena to be very professional, warm hearted and accommodating. I will be away travelling but upon my return you can trust and believe that I will be returning for a second treatment at Lena’s beauty parlour.


Here are a couple images of what my skin looked like during and afterwards:

image2 (2)


Here is the video where you can come with me to get my skin right.

Hi Lovelies!

As I Know you all love makeup and everything related to beauty I teamed up with two of my favourite beauty stores to arrange a giveaway in honour of the book release.


All you have to do to Win luxury cosmetics from Inglot & Lush is!

Answer the question:

In addition to working as an International Property broker and writer What is Lovette Jallows third profession?


The answer to the question and a short explanation of why you should win emailed to you tavling@bokus.com marked your email with “black vogue”. Giveaway closes on September 22, we want your answer!


1st pris – Från Inglot (worth 1065kr)


1. Makeup Fixer Spray

2. Mattifying loose powder

3. Mattifying primer

4. AMC Eyeliner

5. Freedom System Highlighter

6. HD lip tint


2:nd prize – Lush (worth 750kr)


1. American Cream Balsam

2. Retread balsam

3. Queen Bee Hair honey

4. Avocado Cowash


3:rd prize – Lush 2 (worth 350kr)

1. African Paradise body conditioner

2. You’ve been mangoed bath oil

3. Layer cake soap

4. Bright side bubble bath

5.Fun Bubble bath



Hi Lovelies,

Inbjudan_Black Vogue_eng

It has been a while since I last posted and there is a reason for that.

THE BLACK VOGUE BOOK RELEASE GALA on the 10th of September!!!!

Apart from working fulltime, doing my youtube and planning this event it is literally and unapologetically taking up all my free time.

But luckily I cannot say that I am complaining at all because everything has come along nicely Mashallah.

As previously noted there are tickets involved and if you have not received an email with your ticket information then your spot has not been reserved unfortunately. There will be an email being sent out by me to everyone who Definitely have their tickets confirmed on the 5th of September giving you details of the night itself as well as some surprises to come on the night.

What can you expect on the night?


  1. Book signings
  2. Readings from the book
  3. Dances from various parts of the African continent including Ethiopia and Somalia and much much more
  4. Special Appearance by Swedish Star Joy Mbatha
  5. Live music
  6. Giveaways on stage for the attendees
  7. Makeup companies in their booths showing you the latest and bestest products for darker skin tones such as Inglot, NYX, ORS and much more
  8. Most important part of the night is that we all get to celebrate in positivity and blessings yet another Black Vogue Milestone which also happens to be the first in Europe.
  9. Red carpet interviews that will be filmed for the Gala movie coming in September
  10. Red carpet photographers who will capture your outfits and faboulousness
  11. Videographers will be present in the hall recording everything that is going on

Expect to socialize and rejoice together with friends, family, loved ones as we take a stand and say loudly and proudly that BLACK BEAUTY MATTERS!

I couldn’t personally be happier and more proud and a little bit nervous with the countdown to the night being …..10 more days.

Inbjudan_Black Vogue_sv

Ok now to the must know of the night:

You must have a ticket in your phone or printed out.

You must have an identification card or we cannot allow entry

If you have ordered more than one ticket and they are all in your name you need to edit the names to be the names of the people you are bringing or they may not be allowed entry on the night

If you are pregnant, elderly, have bad knees etc please inform us before the 5th of September at Info@lovetteshouseofstyle.com so we can arrange seating for you.

The event is a gala which means no Jeans allowed.

Doors are open between 18.00 – 19.00 and will be closed during the appearances on stage.

Well if you haven’t already make sure you reserve that ticket of yours at: https://www.eventbrite.com/e/black-vogue-book-release-gala-2016-tickets-27087968844?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&aff=escb&utm-source=cp&utm-term=listing


await an email from me on the 5th of September at 20.00 hours which will be the programme of the night.

I seriously am so excited that I can barely contain myself. and most importantly I cannot wait to see all your fabulous outfits, makeups and shoes and much much more!!!!

Much love from me to you



 Hi Lovelies,


Today an annoying incident occurred not for the first, second, third or fourth time. In fact it has occurred so many times in my time in Sweden that I have lost count.


Standing in line for coffee today chitchatting to unknown gentleman 2 minutes into conversation.

he says : Where are you from?

Me: Nynäshamn

Him: no originally

Fast forward a painful 5 minute waiting in line and him ascertaining that t I have my roots from The Gambia and he has roots from Norrköping Sweden…

Him: Do you know a guy named Kofi he is from Africa too?

Me: Erhh no Me: Do you know Johan?

Him: Looks confused

Me: He is from Europe….

Him: *dumbfounded expression*


Now this occurs to most black people at different points in their life, if you live in the western world media constantly refers to the entire continent (54 countries and 3000 languages) as Africa the country.

Headlines read “disaster in Africa” “starvation Crisis in Africa” and basically whenever there is anything with a negative impact the entire continent is implicated. In contrast if something occurs in Europe headlines read “attack in France” “terrorists strike in Italy” etc….it even goes as far as listing in one sentence countries such as India, Poland, Germany by themselves but in the same sentence refer to Nigeria as “Africa” .


Do people who entertain the ignorant idea of Africa as a country comprehend the extent of their ignorance when they make blanket and sweeping statements as the one above? I think not….because if in fact I were to walk up to random Swedish people asking them whether they know Anders, Johan, Erik and so forth even though Sweden is nowhere comparable to the Entire Africa in size the look on their face would tell me quite blatantly that I am in fact an idiot, so why is it on the flip side ok to ask me if I know Kofi, or Benita, or Alice from Africa?


If you are reading this and find yourself guilty of committing this crime then mark today as the day you get your facts right about my Beloved continent so you can “come correct” the next time you deign it your responsibility to belittle and demean an entire continent as one singular country. If on the other hand you are reading this and know that you have been subjected to this question more than you would like to admit then arm yourself with information and quick witted responses so you can stick it to the next ignoramus who makes this statement, in fact make it your duty to correct anyone before the conversation even runs deep….who knows you might just be saving a sister or brother from having to be subjected to the same questions by said person in the future.

Now lets break it down by looking at what the differences are between a continent and a country in accordance to the Oxford Dictionary.

A Continent is a continuous expanse of land

A Country, which is a nation with its own government, occupying a particular territory


so in short, Africa is not a country because it does not have a singular government, it is merely an area of land which is occupied by 54 (fully recognized) independent countries, each with their own distinct governments. For example Nigeria is a country, Benin is a country, The Gambia is a country but if you combine all the countries they constitute a CONTINENT.


The problem why so many people seem to get the differences wrong is because the Western world has an image problem when it comes to the African continent, Generally very little news about the continent is positive….and more often than not when news coverage speaks of the continent its always to show images of starvation, catastrophes and epidemics. No wonder the majority of the western world conflates over 1 billion people as one entity, as one single country. It has gone on for so long and to the extent that even if media reports a specific issue of one country by the time it starts to be a discussion everyone refers to it as an “African” problem. A recent example being the news headline of alcoholism rising in Kenya….suddenly the entire African continent are alcoholics.


In conversations at my previous workplace once they have learnt to discern that my heritage is Gambian…..it still does not register to them that I did not come to Sweden Starved and running from an epidemic….i know this is what they are thinking because once I actually talk about my home, my family and my quality of life in the Gambia I can read the surprise and incredulity in their faces as if they wish they could articulate it as -. “oh my so you mean to tell us that you weren’t running around, half naked, semi starved with a spear in your hand chasing a poor lion in the savannahs of The Gambia”. (insert side eye emoji right here)


My message to westerners and non-westerners alike who think Africa is a country is plain and simply:

“it is not my job to educate you, information is free of charge even if you never attended a university you most likely have a computer or phone connected to the internet and in 2016 there is no justifiable reason to remain ignorant. There is no longer an excuse to make   mistakes that cause terribly awkward situations for people, there is also no reason why you need to take up a person’s precious time just to spew pure and plain ignorance in its purest form….”


I can already hear the outrage and the excuses “ I didn’t mean it that way” “of course I know Africa is a continent” and these outraged persons are the same persons that in the blink of an eye will yet again…..for the thousandth and 20th time make a statement like “Is Lovette a typical African name?)


You may ask why write this piece if it was only a one time occurrence….my response is that I have lived a majority of my adult life in Sweden and I have encountered these statements in various forms each and every time I meet new people….now I can just send them this link so they can fully understand why this is such an annoying question…. Perhaps who knows maybe they may even take up the challenge and learn a bit more about my Beloved continent Africa and maybe even my countries of heritage The Gambia, Ivory Coast, Sierra Leone and Nigeria.



Signing off

A very peeved Lovette in Sweden




Hi Lovelies!!!!


Today I got the wonderful news that the sales for the book have finally been released. And for everyone looking to secure their copies of the book can now purchase it at: http://www.bokus.com/bok/9789129700565/black-vogue-skonhetens-nyanser/

It costs 156 swedish krona which is 18 dollars….aka the cost of a colouredraine lipstick. We set it at this price because we wanted everyone from age 13 upwards to be able to afford it and be able to take part in the knowledge shared within it.

If you are a member of Black Vogue you can use the discout code “Black” at checkout in order to get a 10% discount.

I can’t tell you all how incredibly proud i am of the entire team that helped me with this project from photographers, to models, to my mom who cooked everyday to Antoinette Guede who as you all know is y co admin in Black vogue. Seriously this is Black Magic.

Check out behind the scenes from the making of the book in this video: